COURSE DESCRIPTION

In today’s highly demanding and hyper complex oil and gas operations environment, good community and public relations is a major differentiator; it constitutes a mission critical requirement for successful companies and organizations. It is therefore extremely important that organizations see their strategic communications and community relations function as a vital part of the business. This course is geared towards oil industry managers and professionals who are tasked with formulating and implementing policies and procedures for engaging with host communities, national and sub-national government entities, managing the brand, and executing regulatory compliance initiatives, among other functions.

PROGRAM OUTLINE

MODULE 1: PUBLIC AND COMMUNITY RELATIONS DEFINED

• What is Public Relations (Oil & Gas specific)?
• Public Relations as a management function/Common tools and techniques.
• What is Community Relations (Oil & Gas specific)?
• Tenets of good community relations practice/Proven tactics.

MODULE 2: MAJOR OIL SPILL RESPONSE DEEP DIVE – BP DEEP WATER HORIZON CRISIS

• Analysis of situation, organization, key publics, etc.
• Spill response goals nd objectives.
• Strategies and tactics – financial, communication, budget, schedule, etc.
• Impact evaluation and mitigation.

MODULE 3: PUBLIC/COMMUNITY RELATIONS DURING DISASTERS – DWH CASE STUDY AND EXERCISE

• Accident/Incident background.
• Guiding Questions/Exercise.
• Review and group discussion.

MODULE 4: CORPORATE SOCIAL RESPONSIBILITY (CSR)/CORPORATE CITIZENSHIP AND COMMUNITY RELATIONS

• Managing corporate citizenship from a business perspective/CSR Developmental Framework.
• Understanding your context, impacts and risks.
• Standards of excellence in corporate community development.
• MODULE 5: BETWEEN CIVIL SOCIETY AND OIL & GAS OPERATIONS IN THE DEVELOPING WORLD
• A history of collaboration and conflict.
• Guiding Questions/Exercise.
• Review and group discussion.